What Marketing Cloud Account Engagement Means for Consultancies

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It's time to say farewell to 'Pardot' and hello to 'Marketing Cloud Account Engagement'! Let's take a look at what the name change means for Marketing Cloud consultancies and freelancers alike.


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Tom Ryan

3 mins


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I’m writing this blog as a farewell to Pardot and to recognise that a global movement has changed course. In other words, it’s a somewhat historic moment in the tech and automation space right now. I might sound like I’m exaggerating but there’s a lot of people who would agree with me on this.

Pardot has changed its name to Marketing Cloud Account Engagement’.

Whilst I normally write about technical features, strategy and how you can use Pardot in your own business, this blog is focused on the seemingly kneejerk name change and how it impacts the consultancies and freelancers among us!

Forgive me, as I will shamelessly be using Pardot and Marketing denmark phone number example Cloud Account Engagement interchangeably and probably sometimes referring to MCAE in different ways. They all mean Pardot and I’ll explain why at the end.



Marketing Cloud Account Engagement doesn’t have a ring to it
Beyonce is right. If you liked it then you should have put a ring on it.

Pardot was a cool name and subsequently, lots of consultants and consultancies aligned with this name. They purchased domain names that had Pardot’ in the domain name, Twitter handles included Pardot, and some consultants have entire websites focused around the word Pardot *cough* MarCloud *cough*. Even one of our friends in the US has a well known blog that rhymes with Pardot.

What I’m saying is, this change impacts a lot.

Today onwards, it’s Marketing Cloud Account Engagement which everyone will agree is not catchy. I don’t even know what rhymes with this?!

I have a list of synonyms and other ways to say it, pick your