What Great Content Teams Do Better Than Anyone Else Is Understanding What The Audience Needs And The Insight That Their Brand Can Uniquely Answer. That May Make Us More Strategic And Less Executional Because We Have As Much Right To Owning The Insight As Anyone Else.#content Is The Means To Meet An Audience’s Need, Says David Brown Of @manifest_agency Via @cmicontent. #weeklywrapshare On Xcontent Marketing Certification | Get The Building Blocks For Your Strategylearn Moreskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch..
.storiesresourcestopicsresearch Insightstraining & Educationevents taiwan mobile number Big Obstacles Encountered By Bb Content Marketersby David Mcguire| Published: July , | Trends And Researchevery Corner Of Bb Is Drowning In Identikit, Low-value Content.why? Is It Because Bb Involves Complicated Subject Matter, Stuffy Audiences, And Restrictive Brand Compliance?no. They Don’t Even Make The List, According To Bb Content Marketers In The United States, United Kingdom, Germany, And The Netherlands We Surveyed Last Year At Radix Communications.instead, The Most-frequently Identified Challenges They Cited Share Universal Themes – Vision, Commitment, And Resources.
The Content Marketers Who Responded To Our Survey Represented Multiple Job Levels, From Chief Marketing Content Writers And Agencies. They Crossed Sectors, From Tech And Engineering To Legal And Manufacturing.i’ll Share Five Of The Most-cited Challenges First, Then Offer Five Solutions To Make Them Less Challenging.obstacle : Changing Priorities And Unclear Briefsalmost Nine In Surveyed Said Changing Or Conflicting Priorities Are A Problem, With % Ranking It As A “big Problem.” That Makes It The Biggest Obstacle To Creating Good Content Based On Our Survey.
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