
“Create content that resonates with your audience, and also spend time measuring it,” says Jasmine Sandler, an independent digital media expert. “You should be measuring it as much as you’re creating it.” How to apply: Below is a short list of average values and metrics you should aim for. Conversion Rate: How many people clicked on the link you included in your email? How many people downloaded the guide you featured? Did anyone make a purchase from your last email? An average conversion rate is 5-10%.
Undeliverable Email Rate : How many of your emails were not delivered? The answer to this question is 8-12% on average, depending on your industry. Open Rate : Exactly how many of your emails were opened? For brand emails, this rate is 18-25% on average. Unsubscribe Rate: How many people clicked on the unsubscribe link at the bottom of your email? The average rate is 0.25%. Note : All of these metrics may vary depending on your industry, list, and email practices.