Don't allow a "spontaneous" redesign of the site
Let's make it clear right away: redesign means not only changing the colors, outlines, proportions and mutual arrangement of images on the site. In web development, this term is often used to denote broad changes on a web resource, affecting also the structure, content, layout.
Unfortunately, some entrepreneurs are frivolous about the consequences us whatsapp number list of redesigning a website without proper preparation. But without the appropriate preparatory work, soon after its "rebirth" your web resource may sharply sag in search engines. Accordingly, fewer users will visit the site, your sales department will process fewer applications, and therefore the profit you receive will sharply decrease. Therefore, if you simply take and replace a successfully indexed old site with a new web resource, you can lose a lot of money.
It is important to understand: this problem is not limited to inevitable technical inconsistencies like broken links and unset redirects, which we will talk about in this article. Now it is no longer possible to consider technical SEO parameters in isolation from usability and behavioral factors. Remember: search engines are rapidly becoming smarter and are approaching “human” site ranking criteria in their algorithms.
Your new site will probably fall in search results if, at the level of determining the need to replace or update the web resource, you were not guided by the desire to make it more useful and relevant.
Changes must be made thoughtfully, based on:
• studying user behavior on your old site - using a web visor, click map, web analytics indicators;
• changes in the nature of your services or target audience - if you previously held children's parties, and now you have opened a funeral service bureau, you clearly need a new website;
• modern demands, changes in mass user experience - a site that helped achieve conversion action in the early 2000s will not please you with such efficiency now.
If, as a result of a "spontaneous" redesign of the site, you make it less convenient and useful for your target audience, then regardless of the technical background, you risk "falling into disgrace" with search engines. Moreover, this statement becomes more and more true over time - as search engines develop.
