Key Responsibilities :
Develop and implement overall marketing strategy aligned with the company's business and strategic objectives.
Lead and supervise marketing teams including digital marketing, communications, branding and public relations.
Manage marketing budget and optimize resources to maximize return on investment (ROI).
Conduct market analysis and competitive studies to identify growth and product development opportunities.
Collaborate closely with other departments such singapore telegram data as sales, product and finance to ensure strategy alignment and goal achievement.
Plan and execute integrated marketing campaigns including advertising, promotions, events and digital marketing.
Oversee the company's communication strategy, ensuring consistency in messaging and alignment with brand identity.
Establish and monitor key performance metrics (KPIs) to assess the success of marketing campaigns and activities.
Stay up to date with market trends, emerging technologies and best practices in digital and traditional marketing.
Act as the brand's primary advocate, ensuring a consistent, positive brand perception across all customer and stakeholder touchpoints.
Requirements :
University degree in Marketing, Communications, Business Administration or related fields.
Previous experience in marketing leadership roles, preferably in sectors similar to the company's.
Strong analytical skills and ability to make data-driven decisions.
Excellent communication skills and ability to lead multidisciplinary teams.
Results-oriented and able to manage multiple projects and priorities.
Deep knowledge of digital and traditional marketing tools and techniques.
Desired Skills:
Certifications in digital marketing, such as Google Ads or Facebook Blueprint.
Experience managing marketing campaigns aimed at measurable results.
Familiarity with CRM systems and other marketing automation tools.
Ability to manage the brand globally and adapt strategies to different markets and cultures.
