Key Responsibilities :
Develop and execute SEO strategies that improve website visibility in search engines.
Conduct keyword research to identify opportunities and optimize existing content.
Monitor and analyze website performance using analytics tools such as Google Analytics, SEMrush, and Ahrefs.
Collaborate with the content team to create SEO-optimized content including blog articles, landing pages, and other marketing materials.
Implement and manage link building campaigns to improve website authority.
Monitor SEO trends and search engine south africa telegram data algorithm updates to adjust strategies accordingly.
Perform technical SEO audits to identify and fix issues impacting website performance.
Coordinate with web design and development teams to ensure SEO practices are integrated into website design and development.
Prepare regular reports on SEO performance and present findings and recommendations to senior management.
Stay up to date with best practices and emerging trends in SEO and digital marketing.
Requirements :
Degree in Marketing, Communications, Information Technology, or a related field.
Previous experience as an SEO manager or in a similar role.
In-depth knowledge of SEO techniques, both on-page and off-page.
Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
Excellent analytical skills and ability to interpret complex data.
Knowledge of HTML, CSS, and basic web development principles.
Effective communication skills and ability to work in a team.
Ability to manage multiple projects and meet deadlines.
Desired Skills:
Experience in digital marketing and other related areas such as PPC and social media marketing.
Certifications in SEO or digital marketing.
Knowledge of advanced SEO techniques such as local SEO and international SEO.
Ability to quickly adapt to changes in the search engine and technology environment.
The role of an SEO manager is crucial in ensuring that the company's online presence is strong and competitive, directly contributing to the overall growth and success of the business through continuous and effective search engine optimization.
