If well planned, an email marketing campaign helps people interested in your product or service stay informed with your business's publications, move through the sales funnel and, of course, be more prepared to make a purchase.
What are Spam Traps?
20% of emails sent never reach subscribers’ inboxes. For this maldives email list 53359 contact leads reason, low delivery rates are one of the most critical and difficult challenges you can face when working with email marketing.
You've improved and optimized your database, designed an attractive campaign, and put a lot of thought into the subject lines of these emails to encourage them to be opened. And if I tell you that your email doesn't reach the recipient, what's the point of all that work?
Spam traps are one of the most dangerous aspects of email marketing. And the big problem is that they are still relatively unknown.
Spam traps refer to email accounts that exist in your database . These automatically have a negative impact on your reputation as a sender. As a result, your domain is severely affected. To the point that your address can end up on a blacklist if users block your emails.
Online reputation is often referred to as a reflection of how relevant you have been as a brand or the prestige you have created for your audience. The same applies to email marketing. That is called email reputation.
You will build a good reputation if you get a high percentage of users to open and read your emails. On the other hand, if recipients do not click or interact with your messages, it creates a bad reputation for your address.
In this way, ratings are created to measure the quality of senders and transmitters. For this purpose, most ISPs and anti-spam filters are consulted.
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Types of Spam Traps
Spam Traps are divided into two groups. Pure Spam Traps and recycled Spam Traps. We will see which one is which below.
Pure Spam Traps
Pure spam traps are accounts created exclusively to catch spammers. They are created secretly, so that they do not receive email from any company or person. Imagine that you create an account and do not reveal it to anyone, how would it be possible for it to receive promotional emails? If that happened, spammers would have obtained that address in some incorrect way, ignoring good email marketing practices.
