Imagine sending parenting information to a Gen Z. They have no interest in such information. As you tick off the email communications you sent, have you accomplished anything?
That's why one of the first basic rules of marketing is to understand your audience. It allows you to segment them into different groups, according to specific criteria.
Open rates for targeted messages are high because you provide relevant information.
Personalize your automated emails
Take the time to think about the content that goes into your automated emails . It can have a huge impact on the type of experience people have.
A customer is more likely to read an email that you have addressed specifically to them. That means that the old way of doing things, dear sir/madam, is out of the question.
Source: hubspot.com
With automation, you don't need to type out each individual name and address. The software collects the details from the list and personalizes each email.
Don’t you feel all warm and fuzzy inside when you receive a welcome message after signing up for a platform? How about a special birthday or anniversary message? This communication is pretty standard and allows for the development of a template.
The same applies to things like promotions chief vp sales marketing officers email lists special events. All the team needs to do is modify the information, depending on what is happening.
. Cross-platform and cross-device accessibility is a must
When choosing your automation, only choose those that allow cross-platform and cross-device accessibility. That means you can use it on different browsers, operating systems, and devices.
The experience should be the same everywhere, without the need to tweak settings. Imagine if customers can only open your emails on a desktop device. That means you lose over 55% of internet traffic coming from mobile devices.
Give subscribers some control
The marketing team will collect leads as standard practice. But not everyone on that list is interested in what you have to offer. Bombarding those audiences with emails can backfire on you.
As we've already said, they might send the emails to spam or junk. You don't want to be annoying either. Who knows, on a bad day they might leave a bad review about how pushy you are. So, giving customers a bit of control includes: -
Offering an easy opt-out option. Knowing a reason why they want to leave is great. But don't pin your departure on answering lengthy questionnaires.
