Summary
What is a chatbot?
Using chatbots in B2B marketing strategies
4 examples of B2B chatbots
B2B Chatbot: Tips for use
What is a chatbot?
A chatbot is a computer program or software application argentina whatsapp number data 5 million through which you can have a conversation , request information or carry out some action. It is a robot that has been programmed to answer questions and help a user, as if it were a human. In other words, it replaces the activity of a customer service person.
For example, if you want to find the best hosting provider for your business, you will most likely do a Google search and find several websites of companies that offer this service.
Let's say you go to the website of the fictional company Web B2B Plus and you're not sure which of the plans they offer best suits your business needs. And then you notice that the website has a marketing automation chatbot available. After clicking on the chat icon, you can ask the bot questions and it can answer them.
A great advantage attributed to a chatbot is that it does not require the download of any application since the program works directly from the cloud. Some chatbot marketing strategies incorporate several robots in the same chat, if necessary, but it is very useful to avoid changing apps. All this ends up translating into a better user experience.
A chatbot is an artificial intelligence system that has the ability to learn about tastes and preferences over time.
This is what the marketing website 40 de Fiebre says . They also mention Apple's famous Siri and explain how it is also possible to develop your own chatbot (without having to know programming) with tools such as Api.ai, Wit.ai or Smooch if it is about simple conversational chats.
Using chatbots in B2B marketing strategies
Now that you know what chatbots are, let's talk a little about their use in B2B marketing strategies. First, you should keep in mind that chatbots are great for improving the shopping experience, generating quality leads , and having an incredible user experience. Below are some uses that can be given to chatbots , according to the Chat Compose website:
Customer service
Chatbots can be integrated into a customer service application on a website to operate during times when human staff are not available. However, they can also be used 100% of the time and do without the human component.
Another use in customer service is to start the conversation in a help chat before the “real” person comes in. They also tend to work in such a way that they seek to help the user solve their problems and, if they are unable to do so, a person is incorporated into the service process.
There are many ways to customize this tool, it will always depend on the needs of the company.
