Automating the email sending processchoice for small businesses is its monthly price of $12. People who are still unsure of which software to choose could benefit from the 14-day free trial.
Brevo (formerly Sendinblue)
Brevo is a little more than just an email marketing tool . In fact, the platform’s biggest chief vp operations email lists point is the fact that it allows users to engage with potential customers as they move through the stages of the sales funnel. If users want to send messages, engage customers, and manage interactions, they can easily do so within this platform.
While the platform is feature-rich, it is not that difficult to use. However, if a business is looking for a more pure email marketing platform, they may find the features available on this option to be a bit limited.
ActiveCampaign
ActiveCampaign is a platform that puts a greater emphasis on the data a business can collect from potential customers. As a pure email marketing software, it provides automation , which is something most businesses look for.
In order to make the most of this platform, it is important to understand how CRM works. This will allow companies to create campaigns that truly take into account the interests of their customers. Otherwise, as we have already mentioned, email marketing becomes a shot in the dark.
ConvertKit
ConvertKit is an example of a simple tool that could attract more customers to your email list. That doesn't leave much room for a small business to stay on the basic plan.
When you dig into what it offers, it's hard to justify having to pay an extra fee for things like limited email templates. The software can make things easier for people with little email marketing experience. However, being stuck paying for this platform is a tough sell for most businesses, especially as their email list starts to grow.
form
Klaviyo is one of the most comprehensive marketing platforms on the web. It will allow its users to create and send all kinds of campaigns right from the main interface. That will include email and SMS marketing efforts and more.
The big problem with this platform is that its price makes it almost unbearable for smaller operations. Most businesses will have a hard time justifying paying $45 (500-1000 contacts) a month for a marketing platform. That’s especially the case if the brand is just starting to test out email marketing as a way to attract more customers.
