China Data

Snapchat has a wide variety of marketing and advertising options for their platforms. Some of the ads and lenses can costs hundreds of thousands of dollars, but they do have cost effective marketing options for businesses on a tight budget. Snapchat’s On-Demand Geofilters are overlays for Snaps ...

Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because ...

You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own ...

When was the last time you invested in training your employees? By investing, I don’t necessarily mean money. Maybe it requires time and effort, or simply diverting your attention from something that seems more important at the time. Investing in your employees may at first seem counterintuitive. If ...

A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much ...

If you’ve been managing marketing for your company for a few years, you likely have a good idea of which marketing channels bring you the most success. While you’ll want to continue tactics that are successful, it is also a good habit to try new things when it makes sense for your business ...

Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth and complexity, perfect for novice and expert ...

only allowing for takeout, delivery, or curbside pickup. Give them a hand by treating yourself to a special meal from one of your favorites and help offset their loss of business. You’ll be happier, they’ll be busier, and the food will be delicious. This is also a great way to treat yourself and ...

Another great way to build and increase brand awareness is to implement paid social media ads. Social media platforms like Facebook/Instagram, Twitter, and LinkedIn all have paid options to promote your brand’s message and reach a specific and targeted audience of your potential customers. Most ...

With the average user on TikTok spending nearly an hour a day on the app, you’re almost guaranteed to have an active and engaged audience. It’s important to be able to stand out from the competition by being authentic and inviting. Consumers can often tell when companies or brands make TikTok ...