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Have you ever created an email drip marketing campaign? Which ones worked and which ones didn’t?Email campaign example Learn Email Marketing Campaigns from the Greats These examples will make you a better marketer, no matter your industry . You'll also know what you don't want to do. Maybe it's not ...

Interactive emails, such as those containing quizzes or surveys, can increase engagement and provide valuable insights about your audience. You can even directly ask people what they want to read. Just ask Matt Gray of The Soulful Entrepreneur. He achieved impressive engagement and growth leveraging ...

Collect valuable feedback Including a feedback section in transactional emails can provide valuable insights into your customer experience. In addition to guiding future improvements and showing customers that you value their input, transactional emails are a great place to solicit important ...

This ensures that the emails you send are sent to the right people. For example, on my email list, I have a segment for people who clicked on my promotional link but didn’t purchase. I can share special offers or provide them with one-time offers to help increase sales and conversions. To create a ...

As the use of artificial intelligence in email communications continues to grow, it will become easier to create relevant, optimized campaigns to better serve your audience. And, when AI is combined with the right automation tools, you’ll be able to grow your newsletter on autopilot. Email ...

While its CRM capabilities are impressive, customers may prefer the ability to get more done through fewer channels. Pricing Brevo starts at $25 per month for unlimited contacts and 20,000 emails. The Business plan starts at $65 per month, which unlocks features like A/B testing and landing pages ...

However, use them with caution. New research shows that the optimal number of graphics (as measured by click-through rate) is three images (ConstantContact, 2024). The Ultimate Guide to Email Newsletter Sign-Up Forms Copy: that clearly explains the value of subscribing and any incentives you may be ...

Teaser emails: Build excitement before launch. Pre-launch trailers are all about piling up interest in what’s to come. of curiosity and expectation. Begin this sequence 2-3 weeks after the release date. Preview email sequence: Email 1 (3 weeks later): “Big things are brewing…” Email 2 (2 weeks later ...

Its CRM integration enhances customer insights and some behaviors that may help target your audience, allowing you to send customized newsletters to individuals based on their position in the funnel. However, the platform's extensive capabilities can take time to master, and its pricing tiers can ...

Call-to-action: A call-to-action (CTA) is the part of an email where you ask your audience to take a specific action, such as clicking a link or making a purchase. which one generates more conversions. By A/B testing these elements, you can gain insights into what kind of humor resonates with your ...