China Data

The result of a study conducted from May 1 to June 17, 2014, on public data from the Web and social networks on the - particularly fashionable - theme of Big Data, the Big Data Paris congress provides us, in partnership with Focus Matic, with an infographic rich in lessons. It offers a synthetic ...

If the challenges of Big Data are integrated into organizations, it is appropriate to emphasize the possibilities that data analysis offers to marketers because they are not sufficiently highlighted. In a more specific context such as marketing, it can have many meanings, including customer flow ...

According to a study conducted by Aberdeen Group , a good content marketing strategy generates 8 times more growth than a company that has not invested in this area. Having understood the importance of content, marketers are increasing their efforts in content production. Faced with this phenomenon ...

Among the simplifications and changes made by Google is the rewriting of its terms of use and its privacy policy. Google unveils the new rules by sending an email to users that links to an information site. Through the presentation of explanatory videos, Google allows the average consumer to ...

The reflex of any merchant is to try to position their site on purchase keywords. Users typing these search terms have already made the decision to purchase the product and only want to find the e-commerce site offering the best deal. These keywords are in the vast majority of cases very competitive ...

While some techniques are part of a global SEO strategy , others are specific to local SEO.

1. Creation of city pages
Many businesses make the mistake of having a single page to contain all the information about their different establishments. In local SEO, creating a page for each city is ...

The impact of AI on SEO and SEA is multidimensional. Artificial intelligence not only affects the way the basic rules of SEO and SEA evolve, but also redefines the contours of content production. " While the fundamentals of SEO have not really evolved, the techniques have become more complex. Google ...

The training
As part of the “I choose French Tech” plan, training for public and private buyers will be expanded , as they are at the heart of purchasing decisions by companies and public administrations. In this context:

The French Tech Mission will contact buyers from each ministry in the next 12 ...

When on the move, mobile users use different and more targeted search expressions than those used from a desktop computer. When searching the internet, mobile users are looking for speed and tend to quickly find the information they are looking for. In particular, they may be responding to a ...

Start at the top, recognizing that whether generated inside or in the field, sales are sales. Someone needs to be accountable for the big picture. For example, you might want to have a field sales manager and an inside sales manager who both report to a sales director or sales integration director ...