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Photographers use a concept known as "leading lines" to subtly convey the essence of an image to viewers. A leading line can be as simple as a road or train tracks, or as complex as crossing telephone lines.

In marketing, leading lines show website visitors where they should look on a page.

An ...

Personal interactions have become rare in the online marketplace. Consumers read FAQs instead of calling 800 numbers. They do their own research instead of asking questions.

To solve this problem, you can provide visitors with a way to contact you. A live chat feature may be the best option. It is ...

People like to speak their minds out loud. They like it when brands ask for their opinion.

Use an exit pop-up to invite people to share their feedback. This could be a survey, a poll, or even an email. Let your audience know that you are interested in hearing their thoughts and feelings.

5 ...

The word "wait" is similar to the word "stop". It attracts attention.

When you ask someone to wait, you're sending a subtle signal that you're about to share something they want to know. It's psychological marketing at its finest.

Consider using this word as a title in your pop-up.

Other trigger ...

Consumers love two words more than anything when it comes to shopping: free and discounted. Free is preferable, of course, but we'll accept a 30% off coupon if that's what you're offering.

We've already mentioned that exit intent popups often work because they encourage visitors to return to the ...

Exit popups should serve a valuable purpose. Namely, they should encourage a desired action.

Let's say you want to collect more email addresses for your contact list. This is easy enough to do with a pop-up.

However, simply asking people to share their contact information doesn't always work ...

Personalization has become one of the hallmarks of good online marketing. But it's not just about addressing email subscribers by name.

A great way to personalize your exit popups is to use an exit popup title like “Before you go…”

This tells the visitor that you understand their intent. It's a ...

If you have the skills, you can actually hand code an exit popup. Programs like Hello Bar make it much easier to create these popups. You simply enter the information you want to display in the popup and run it.

Software solves other problems as well.

For example, what if you want to A/B test ...

People trust recommendations from other people the most, and social proof pop-ups can take advantage of this. They showcase positive reviews, recommendations, or statistics about your product or service.

They are effective for companies looking to build trust and credibility. Social proof can sway ...

Exit popups come in many forms and types, each with a specific purpose. Here are four common types of exit popups you can use to increase conversions.

1. Pop-up windows with discount offers
These pop-ups offer a special discount to visitors who are about to leave your site. Exit intent pop-ups are ...