China Data

because we all know that the more leads we can generate, the better. And while it’s clear that any lead is better than none, that doesn’t mean that all leads are equally likely to buy. In fact, knowing exactly who the best leads are can eliminate a lot of work for your sales team down the road. In ...

Email marketing statistics are best analysed in the context of your competition. We know that every business has very different and personal goals that they want to achieve with a marketing strategy, understanding your performance in relation to your sector and region can help you see where you are ...

Knowing who you sell to is just as important as knowing what you sell. And while you may think you know your target audience like the back of your hand, as strategies change and businesses grow, so does your audience. Next thing you know, your ideal audience is no longer the one you're targeting ...

Obviously, we at Benchmark are big fans of email, but we also understand that it can be a huge time-waster. Who hasn’t started a project only to be distracted again and again by that little bubble of notifications on their phone or PC? And who among us can say that they belong to the exclusive ...

When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature.

Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it ...

When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature.

Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it ...

Email remains one of the best performing channels. It's no surprise that 64% of professionals use this medium to boost their campaigns . But, unfortunately, only 8% claim to have significantly improved their email marketing strategies.

The problem? Well, there are a few different reasons. But in ...

Believe it or not, the world of memes is very extensive and complex. Today, there is a whole culture surrounding them and they are an important part of the content shared on the Internet around the world.

But what are “memes”? They are a very fast exchange of information, generally for humorous ...

It is a necessity for any modern business that wants to establish a strong brand image and boost sales . According to Hubspot , 82% of marketing professionals use content marketing as a core part of their strategy.

While it is not a new marketing strategy by any means, it is clear that the ...

For many years, businesses only practiced one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneered a new method of ...