China Data

Snapchat is a medium that does particularly well with a younger target group. But companies that have a target group above eighteen years old can also learn a lot from Snapchat. Stories are hot and Snapchat knows better than anyone that this contributes to a very involved community. Also for your ...

To get a good picture of how the outside world sees your organization, we distinguish four fields: media image, opinion maker image, the image of your organization among the target group and your image among the public. The distinction is made because it can occur in situations that the media image ...

Not everyone is cut out to create content for social media. You need to be able to design, write, and think like a marketer. So make sure you facilitate the local entrepreneur and his/her team. For example, make a number of content posts available every week that they can place and promote ...

In today’s digital economy, your customer service is a core part of the customer experience. But will it get you up to speed for the next decade? In this article, I’ll discuss 10 elements to take your customer service to the next level.


Face-to-face customer contact
For a long time, personal ...

Young people know how to make optimal use of social media. They find each other very quickly. On the other hand, the social pressure for young people to be liked has never been as great as it is now. It worries us, the generations that also grew up without the internet.


Young people who are always ...

Please note: when choosing a standard event as a conversion point, it is important that the Facebook pixel and the standard events are implemented correctly on the website. Facebook has written a fairly extensive manual on this subject.

I hope my example has made it clear how important it is to ...

Consumers are unconsciously giving away more and more information
If you’re a regular user of Facebook, you’ve probably noticed that there’s been an increasing emphasis on automatically identifying people and objects. In an effort to make the social media platform more secure, Facebook now analyzes ...

Sharing is not a goal. Or is it?
You don’t think of and create content with the aim of realising as many shares as possible. Not with content marketing. The aim is to provide your target group with attractive content to meet their information needs. This content offers a helping hand and is related ...

Advertisement sets
For convenience, we assume the use of Twitter ads at most events. Set up a number of campaigns, depending on the content at the event. Twitter has clear goals, just like Facebook and Instagram.

screenshots ad sets

For events I often use the following goals:

Awareness , ensuring ...

Voluntary affiliation
The new rules are not law. YouTubers can voluntarily join them. They can register at Desocialcode.nl to be placed on a kind of whitelist. Of course, the YouTuber must then adhere to the four rules. They are also required to announce for the first time that they will adhere to ...