China Data

A SaaS company must recognize the importance of interactive content, a powerful ally to accelerate the sales cycle. Therefore, it is important to know the different types that exist, in order to include them in your strategy.

SaaS companies have discovered that interactive content can be a powerful ...

Big Data in e-commerce has already become a reality for companies that see the digital context as an opportunity to increase their sales.

Internet consumption has a strong relationship with technology capable of collecting information and making detailed analyses of user behavior.

Based on this ...

In this content we will present some ideas to give more quality and efficiency to the customer experience in your company, increasing its Lifetime Value.

In times like these, where competition is intense, it is essential to keep consumers happy and satisfied with your brand . That is why today we ...

Customer segmentation is the process that allows companies to divide their consumers into specific categories, based on characteristics that are extracted from their behavior as customers and the information they can obtain from their interactions with the company.

For quite some time now, Digital ...

Data visualization is the representation of data through easy-to-understand visual attributes, such as charts, diagrams, maps, interactive pieces, and more. It is a way of presenting data that has existed since the time when humans used cave drawings to communicate messages. Today, marketers use ...

The Marketing Technology Stack is the integrated view of the tools an organization uses in its marketing operations. MarTechs focus on content management, process automation, and strategic planning for campaigns and businesses.

Marketing is, without a doubt, one of the areas in which the impacts of ...

Using interactive content for B2B companies can be very valuable, as it increases user engagement, improves experience and conversions!

If you've visited sites like Buzzfeed, you've probably noticed how they use quizzes and surveys to increase engagement . This has everything to do with what we'll ...

Search intent demonstrates what a user wants to find on the web when using search engines. More than just keywords, search brings the desire to solve a need — and SEO professionals must unravel it to create more relevant content. Below, understand how that can help in SEO!

Do you think SEO is ...

Global branding is a brand building strategy to conquer the market in different countries. How can you position your brand globally? How can you adapt to local realities? Is it possible to draw up the same strategy for all regions? Let's now better understand what global branding is and how it works ...

An immersive experience means offering the consumer an interesting, innovative and radical contextual experience, making contact with your brand personalized and unique. In a scenario of intense competition to attract audiences, this is a strategy that can be very effective.

The widespread dispute ...