China Data

And as an important point, 79% of users are willing to share personal information in order to obtain an efficient and personalized service. This personal information will be vital to be able to track the customer's buying cycle and encourage loyalty.

[Tweet “79% of users are willing to share ...

The ideal metrics to analyze when looking for leads are the Cost per Lead (CPL) and the conversion rate between the number of people who see the ads and those who leave their data to be contacted or receive more content. This will be the number that will indicate whether the campaign is actually ...

Branded Content: Why it should be part of your marketing strategy


Changes in customer consumption patterns and their level of demand confirm that the efficiency of traditional marketing is a thing of the past. Companies need to constantly reinvent themselves, and Branded Content is the fruit of ...

How to attract qualified leads on LinkedIn?

Leads are users who have shown interest in your brand and have let you know through a form or subscription. They have also provided you with some kind of personal information such as their email or phone number .

There are two types of leads: Marketing ...

Testimonials
Testimonials are a marketing resource in themselves, but when we mix them with digital narratives the results are excellent .

Users like to know about the experiences of previous customers. But it is much better when they notice that the customer had the same doubts or concerns as them ...

When creating ad campaigns, it is essential to have your objectives defined, as well as your target audience and your budget. These three aspects are the basis for success for any ad campaign.

Remember to research where your audience is beforehand so that you don't lose any of your investment. If ...

And when I say simplicity, I mean they need:

the product/service/content that they consider useful or essential to deal with the quarantine or the situation they find themselves in at that moment. Nothing more.

How will companies be affected by the Coronavirus?
The reality for all of us involved ...

The fashion industry is one of the most successful in the world. The competition is almost endless, from swimsuits to tailored suits . And the offer corresponds to the high and constant demand for attractive and innovative garments.

In such a competitive market, Inbound Marketing has learned how to ...

Adapting to new tools, new communication channels and even new storage spaces can bring some resistance to change among employees; however, once everyone involved knows the benefits and is open to innovation, is the way forward.

Now it's time for all this theory to allow us to share with you some ...

Outbound Marketing is an action that aims to sell products and/or services directly, that is, in a one-way direction. Therefore, communication occurs from the company to the user and not the other way around.

Despite what you might think, Outbound Marketing is not a thing of the past; on the ...