China Data

Engagement directly affects sales. Firstly, high engagement is analyzed by the social network algorithm and provides large coverage. Secondly, the number of comments and likes acts as social proof for users and increases conversion. How to increase engagement?

Don't beg for likes

If you don't get ...

While readers today may be less strict or shocked when it comes to grammatical or spelling errors, if you have too many of them in your writing, you risk appearing unprofessional and unreliable as a provider of some service or product.

Readers may even think that you are being careless and not ...

With many of the industry's top IT and marketing professionals leaving, companies are trying to boost productivity through quiet hiring. Is this a significant problem for the online marketing industry, or an opportunity to reinvest in existing employees?

In the midst of the post-pandemic burnout ...

Google is the largest search engine today, and the leader along with Yandex in terms of traffic. Therefore, when thinking about a plan for promoting your site, you must take into account Google's recommendations and requirements for sites.

For years, Google has made protecting its users' data a ...

Odnoklassniki has implemented a model that uses machine learning to prevent intrusive communication and meetings with unwanted interlocutors within the social network.

Odnoklassniki has introduced an innovative model based on machine learning to limit intrusive acquaintances and unwanted ...

Corporate blogs play an important role in a company's marketing strategies, keeping its audience informed, conveying the authority of the company's experts in their field, and attracting customers. However, to maximize the effectiveness of a corporate blog, its content must be optimized.

In this ...

Regularly posting on social media doesn’t just demonstrate that the community is active. Users see that the content is constantly being updated, and they feel that the community is alive and growing. This creates a sense of engagement and belonging, which helps retain subscribers and attract new ...

Voice assistants like Amazon Alexa, Google Assistant, and Apple Siri continue to evolve rapidly, with new technologies emerging in 2024 that greatly expand their capabilities. These innovations offer marketers a huge opportunity to engage with consumers, enabling them to create more personalized and ...

An open day at a store or a new office is a unique opportunity for a company to establish contact with the audience and promote its brand beyond the Internet. For a marketer, this task requires careful preparation, coordination of online and offline events, and the use of various marketing tools. In ...

Ad fraud is a serious threat to digital marketing. Today, it affects a significant part of the advertising budget, especially in the form of fake impressions, bot traffic, and fake applications. The losses from this phenomenon continue to grow, and in 2024, advertisers will lose about $100 billion ...