China Data

As an example of a regional DMO in Iwate Prefecture, we would like to introduce Kamaishi DMC Co., Ltd. Kamaishi DMC's business activities are travel marketing, regional trading, and regional revitalization.
hi City aims to increase the active population who are proud of their community and are ...

As mentioned above, the Shoryudo Project is a project aimed at foreign tourists visiting Japan, aiming to raise awareness of the Chubu and Hokuriku regions. The Shoryudo is a tourist route that connects the nine prefectures of the Chubu and Hokuriku regions (Toyama, Ishikawa, Fukui, Nagano, Gifu ...

In order to verify and determine whether a local government's tourism policies are effective, it is important to measure their effectiveness using data. From here on, we will explain the types of data required to measure the effectiveness of tourism policies, as well as analysis methods and ...

Social networking sites such as LINE and Instagram are generally used by downloading the app from a smartphone. Local governments are also using LINE to simplify administrative procedures, and digital transformation is progressing for local governments.


In order to quickly deliver emergency ...

Most major web browsers no longer support third-party cookies, and Google will stop supporting third-party cookies in its Chrome browser in 2024. This means that if your audience uses any browser other than Google Chrome, you may not get the full picture in Google Analytics.

Not all cookies will be ...

Yandex Direct's YAN campaigns are fading away.
Advertising in Yandex Direct's YAN does not scale.
You are not satisfied with the cost of conversion in the Yandex Direct advertising campaign.
Who is YAN Optimizer suitable for?
Small businesses, such as stores, services, and services that want to ...

A fixed amount is spent weekly until the end of the budget or campaign. The system is based on the calendar week and distributes expenses over the remaining days. The included time targeting is also taken into account when distributing the budget.
Specify the start and end dates of the period within ...

To optimize the performance of your campaign with mandatory autotargeting, it is important to fine-tune several key parameters. These actions will help reduce the CPC, increase the relevance of impressions, and improve the overall performance of the campaign. Here are the main steps to take to ...

Yandex Advertising Network (YAN) covers more than 50,000 sites and applications. It is aimed not only at users who are actively searching for something, but also at those who consume content on different platforms. YAN optimizes ad impressions by analyzing the interests and behavior of the audience ...

At this stage, you select users based on their behavior on the site and interests. Set the conditions in Yandex Direct, combining different goals and segments to create a chain of user interaction with the site.

To select retargeting conditions, go to the "Retargeting and audiences" tab, in the ...