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24 January, 2018 @ 12:05 pmby Rui Sousain 5º P - Promotion , Digital Strategy , Digital Marketing , Social Networks , SEOLeave a comment
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Using personal or professional profiles to generate links can be tricky. Some people think it’s spam or false advertising, especially when you ...

22 June, 2018 @ 3:37 pmby Gonçalo Sousain Interviews , Digital Strategy , Digital Journalism , Digital Marketing , WebsitesLeave a comment
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Following other interviews with bloggers already published on the Digital Strategy Blog, today our guest is Tony Aiex from the music website ...

21 November, 2018 @ 3:48 pmby Gonçalo Sousain E-commerce , Digital Strategy , Digital Marketing , WebsitesLeave a comment
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Recently, the results of a study carried out in Portugal on E-Commerce were released , which summarized the behavior of Portuguese people when shopping online ...

19 March, 2019 @ 1:48 pmby Gonçalo Sousain 7º P - Personalization , E-mail Marketing , Digital Strategy , Digital MarketingLeave a comment
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When starting your email marketing campaign, you will need to define how your opt-in works and what your welcome email will be . In other ...

23 September, 2019 @ 3:37 pmby Miguel Silvain Digital Strategy , Digital MarketingLeave a comment
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If you are used to developing digital marketing strategies , you will be aware that one of the most important elements of any plan is the target audience . Only by considering this ...

28 April, 2020 @ 11:20 amby Miguel Silvain Entrepreneurship , Digital Strategy , Digital Marketing , Multimedia Content Production2 Comments
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The Internet is a medium full of promise and possibilities. Many entrepreneurs looking for the big opportunity that will revolutionize their ...

05 August, 2020 @ 1:07 pmby Gonçalo Sousain Entrepreneurship , Digital Marketing , News , Social NetworksLeave a comment
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We are seeing a new universe when it comes to music discovery.

Music, technology and social media have been transforming and showing that digital marketing is ...

16 October, 2020 @ 9:30 amby Gonçalo Sousain E-mail Marketing , Entrepreneurship , Digital Strategy , Digital MarketingLeave a comment
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Did you know that Email Marketing is the digital channel that generates the most sales for any business? Yes, it’s not your website, nor a blog ...

31 March, 2021 @ 2:13 pmby Gonçalo Sousain Entrepreneurship , Digital MarketingLeave a comment
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The world is currently facing one of the worst recessions ever, and most companies are still struggling to cope. Businesses need to find ways to survive by cutting operating costs. And ...

22 June, 2021 @ 2:24 pmby Gonçalo Sousain Digital Strategy , Google AdWords , Digital Marketing , Social Media , SEOLeave a comment
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To survive and grow, your business needs customers. To get customers, you need to promote your business. In the good old days, this was a matter of ...