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On November 17, an event that seeks to break the mold regarding Digital Marketing will take place in Bogotá: DIMA 2016. Specialists in the subject will discuss what works and what doesn't in the digital environment , based on practical cases derived from each one's experience.

The guest speakers ...

Knowing the e-commerce trends for 2017 is very important to be up to date with current circumstances. If we are not, the competition can take advantage of it and become a benchmark in the sector before we do.

It is more than proven that online stores are one of the fastest-growing busines albania ...

David Terraza is a specialist in finding strategic growth opportunities for the companies he has been part of. This student of the Master in Digital Marketing is the current Business Developer for Donkey Republic in Spain. Today we talk with David about the implementation and development of digital ...

David García Sánchez , a native of sport and communication, is one of the people who has managed to make his passion his profession . Years of experience support all his professional successes. With his visionary mindset and constant search for improvement, he decides to train with IM and chooses ...

We are proud to announce the birth of the International Degree in Digital Marketing, the most comprehensive training offer in digital business in the world that will put its students ahead of the rest. It is the best guarantee of a professional future, because it responds to the needs of the current ...

Being the Marketing Manager of a large company like Colono Construcción involves juggling a lot of data. You also have to know how to reach an audience that is often overexposed to countless advertising campaigns. All of this is no easy task, but Esteban Valverde , a student of the IM Digital ...

More and more companies are requiring profiles with digital skills . With the development and adoption of new technologies in the business world, it is essential to prepare our CV to be able to access jobs in the specialized sectors of marketing, community management and digital communication ...

Albert Salvadó completed the Advanced Technical Course in Search Engines (SEO) at IM. Through our job board , he did an internship that resulted in a permanent position at 4Crew. And if that weren't enough, he has just started a new project with his mentor at the Jevnet agency, which is a Google ...

When implementing one of the many marketing strategies that exist, it is essential to create a digital marketing plan that details the objectives to be achieved, what means will be used to achieve these objectives and what audience we want to target.

In this article we will show you 10 steps that ...

The Colombian headquarters of the international association Interactive Advertising Bureau (IAB) has opted for the International Marketing Business School to train future Colombian digital professionals and thus promote online advertising in the country.

iab Colombia, which brings together around ...