China Data

A few weeks ago I attended the III RSEncuentro , an event built collaboratively with the aim of sharing and learning in an active and participatory way about Social Responsibility . Bannister Global provided pro bono public relations and media relations services. At the round table I participated ...

A good example of this are our politicians . In parliamentary sessions, questions are pre-arranged and speeches are prepared in advance, which does not give rise to any kind of improvised argumentation. We are not sufficiently educated in this area and this is reflected in the fact that learning to ...

Visitors don't just come to a website (or return to it) for no reason. A good strategy requires time, effort and planning . Due to their type of audience, there may be companies that don't need to attract visitors to their website (or even at this point, don't see the need to have a website), but in ...

Initially, it only allowed the creation of personal profiles, but now it offers the option of creating accounts for companies that include two major benefits: access to statistics and the possibility of advertising.


Its function is to put different professionals in contact to create a work network ...

For an adequate online marketing strategy, not just any traffic will do, but the right traffic . The kind that will become a sales opportunity and, ultimately, a customer. Who is that specific person? Who could be your customer is your buyer persona .

If you've started to familiarize yourself with ...

Content is the message that the inbound strategy delivers : we create interesting content for the audience we are trying to attract with the intention of converting those visits into leads. That is why content is so important: it must be of interest and provide added value to the audience we are ...

Inbound marketing and social media: a key alliance in your communication plan
Attraction stage
Your potential customers will probably have their first contact with your brand through social media, so it is crucial to take care of the brand image that is conveyed on them. At this stage (where the ...

Include keywords that are consistent with the content offering and the landing page the user is directed to.
Highlight important words like FREE.
Include numbers in your copy. For example: “3 months for just €1.”
Use action-oriented verbs.
Try not to impose with the text, rather try to motivate ...

If you are reading this post, it is because you know the benefits of implementing an inbound marketing strategy and you have chosen HubSpot , the leading platform in this field, to carry it out. Welcome aboard! You now have in your possession the tools that will help achieve significant benefits for ...

Optimization of productivity , available resources and time.
Increase ROI on marketing campaigns.
Improved campaign management .
Improving the quality of contact and lead databases .
Getting more clients .
Measuring marketing actions.
Alignment of marketing and sales teams .
Marketing Trends for ...