China Data

Buy local and sustainability
As a result of the pandemic, we find ourselves with a consumer who is more aware of purchasing local products and sustainability .

That is why, within these trends for shopping centres, it is worth remembering that the marketing strategy must be aligned with the centre ...

s far beyond the two clicks of 'upload video'. The most important thing is to follow an SEO-friendly approach and choose the keywords that will rank you best. This way you can get more out of the metadata in the tags, categories and descriptions of the video box (where adding a call-to-action or a ...

search for hashtags used by similar videos can provide a useful list.

Aside from that, if your video falls into a TikTok category, better known as a 'TikTok side', including its hashtag can greatly improve your video's visibility.

What is a 'TikTok side'? It's a hashtag that brings together videos ...

Walmart , the large American supermarket chain, is also betting on this future of retail. It has not made it public, but it has registered its own digital currency for members of its online community with the United States Patent and Trademark Office. It has also applied for a patent for a virtual ...

2. The first impression always counts
We have less and less time to read, that's a fact, and no matter how much we are interested in a topic, we tend to skim and just read the headlines. So don't be afraid to create a striking and attractive headline that arouses curiosity and is specific. Here are ...

How long did it take you to solve the problem you had?
How would you rate the treatment you received?
Do you have any comments to make?
Questions aimed at determining the level of customer loyalty may also fall into this category , such as:


Would you recommend our products to other people?
How ...

There's more to Twitch than gaming
While it is true that a substantial part of the platform is dedicated to gaming , there is a lot of innovation in the introduction of new formats . In any case, if a brand is able to associate the need that its product covers with that of a person who plays video ...

From the algorithm used by apps like Netflix or TikTok to tailor content to our tastes; to the chatbot that answers our questions when making an online purchase; to voice assistants, like Alexa, which are already found in a surprising number of homes.

Furthermore, at the business level, AI has been ...

These conditions are especially important in the topic at hand: B2B marketing for engineers, since it involves very long decision-making and purchasing processes , with many phases and many actors involved. These parameters will help us to have a clear focus and to measure results correctly ...

Live Shopping is a sales trend that combines the use of live video, social media and e-commerce . In fact, even if the term is not entirely familiar to you, we are sure that you have witnessed some such event on TikTok, Instagram, Amazon, Twitch, YouTube or other social platforms.

But before we get ...