China Data

Remarketing can be used to specifically target people who have already had contact with a company, for example by visiting the website or placing an order. Newsletter subscriptions are also suitable as a basis for remarketing campaigns. The advantage: the conversion rate of such customers is usually ...

E-mail marketing KPIs such as open rates and click rates can help you assess the success of your newsletter campaigns . But the numbers alone are of little use if you cannot interpret them and you have no comparison value from the competition. Every industry is different and you will get different ...

The costs of acquiring new customers or prospects via SEO are usually lower than with other marketing channels . There is a reason for this: users who search on Google and other search engines already have a specific interest and are therefore already within the conversion funnel. Search gives you ...

As already described in the first part of our series on a possible future without cookies , it will mainly depend on which solutions the biggest players in the industry, i.e. Google, Facebook and Amazon, will find and introduce in order to continue to display personalized advertising and track user ...

What ran through all the presentations was that the importance of data was emphasized everywhere. However, it is also relevant to be able to understand and classify the data. Beat Z'graggen also referred to a survey from April this year in which managing directors were questioned. 46% fully agree ...

Since Matomo has by far the highest market share after Google Analytics and can be operated on your own server, it is the most popular alternative to the Google solution. When it comes to data protection, Matomo has always been a pioneer and more secure than other providers. But are there any ...

Performance Max campaigns in Google Ads promise more conversions and are also supposed to be more effective overall than conventional campaigns. In reality, however, this is often not the case. For example, we have a customer whose e-commerce conversion rate is 4x higher on desktop than on mobile ...

In addition to the popularity of the tool and the costs, we have repeatedly found that many tools have long waiting times for the evaluation after a specific evaluation has been requested. In addition, many tools are no longer available today because the future is uncertain due to data protection ...

Although ChatGPT only accounts for 2% of Google's monthly traffic, there are media outlets that talk about Google losing market share. What is the current situation?

center regionmarket shares in Switzerland
ChatGPT does not pose an immediate threat to Google's search market share in Switzerland ...

Thought leader ads can also be very effective for people who want to nurture relationships. Here are some strategies on how to use them:

Share expert knowledge: Thought leaders can share their expertise through content that makes complex topics understandable (e.g. in finance, industry applications ...