China Data

New technologies have helped improve digital advertisement, enabling advertisers to create more unique marketing concepts. Technological advancement has also enabled online stores to reach a broader target market through email marketing and social media platforms, targeting customers and prospects ...

How many times have you wanted to know some infallible method that could change that client's opinion, making it even easier to maintain control over certain situations, ensuring that they close the deal? The good news is that this is possible, you just need to invest in reverse psychology .

But ...

Nowadays, what is known as “ cross channel marketing ” predominates on the daily agenda , a term that describes the experience of a customer when he or she combines different channels or media in the same purchasing process.


Defining cross channel marketing
The key today is to put the customer at ...

This story may sound familiar to you. You are that marketing professional who arrives excited to start your new job, either in an advertising or sales area, where you have been hired to manage an account or expand the client portfolio.


If you studied at university during the 2000s or early 2010s ...

How many times have you wanted to know some infallible method that could change that client's opinion, making it even easier to maintain control over certain situations, ensuring that they close the deal? The good news is that this is possible, you just need to invest in reverse psychology .

But ...

It's not a presumption . Since the social media boom at the end of the last decade, many brands have prioritized time and budget for the social media ecosystem, especially Facebook, over other channels and marketing efforts.


However, 2017 has been a hard investors email lists blow for several ...

There is no denying the great success of social media, especially with the advancement of technology. The use of these platforms can already be considered intrinsic, especially for the new generations and this movement was the trigger for many producers to start wanting to produce content based on ...

When we talk about e-commerce revenue, we need to keep in mind the processes by which we arrive at the result of this metric. Mathematically, the calculation of revenue is done by multiplying the number of sessions x average ticket x conversion rate . However, for the final revenue to be really high ...

If there is one thing we know for sure, it is that a successful campaign begins with a powerful and attractive subject line . A line that is clever enough for the user (that same user who will only spend 2-3 seconds to briefly review their email list) to decide -or not- to open your email. Therefore ...

As far as return on investment is concerned, the Email Marketing technique is essential and highly successful, thanks to its defining characteristics; characteristics characterized by direct and bidirectional communication, by the immediacy and personalization of the content, by the accuracy of its ...