China Data

Segmentation is the process of dividing your marketing database into smaller groups based on shared characteristics such as age, location, purchase history, industry, or behavior. This step is vital because it allows you to tailor messages that speak directly to the interests and needs of each group ...

A targeted marketing database is a curated collection of customer data that includes contact information, purchasing behavior, demographics, preferences, and interactions with your business. Unlike a generic contact list, a targeted database is refined and segmented based on specific traits or ...