China Data

Since the topic of content auditing is currently on my mind, I didn't want to miss Lisa Bleser's presentation on the topic. She also stepped in at short notice as a substitute speaker, as Johannes Beus from Sistrix was unfortunately unable to attend due to illness.

When Lisa began her talk, I ...

A strategy is a detailed plan: what needs to be done, when, how and why, in order to achieve the set goal!

An online marketing strategy is therefore a comprehensive plan for your company that defines how digital channels will be used to achieve your defined marketing goals . A company's mission and ...

When it comes to creating or optimizing a website, design is often the top priority for many. Layout, colors, and typography are usually more important than user-friendliness. However, this so-called usability is crucial to a website's success. It ensures that visitors find what they're looking for ...

My first encounter with technology was during my school days. I had a few guys in my circle of friends who were very interested in tech. After school, they developed their own websites and programs and took apart old PCs. Even though I had no interest in programming or tinkering with PCs, I spent a ...

The basic rule is: You have to go where your target audience is! Therefore, it's especially important to precisely define and analyze your target audience in order to find and target the right channel. However, it's important to remember that less is usually more.
Topics for social media marketing ...

Dennis : The Diversity Charter aims to promote a working environment where recognition, appreciation, and diversity are lived. This means that all employees should receive equal appreciation and support – regardless of nationality, ethnic origin, religion or belief, disability, age, sexual ...

Traditional PR relies primarily on newspapers, television, and radio to disseminate information and targets audiences in the offline world . However, traditional PR can also be effective online. In contrast, digital PR focuses on online platforms , including websites, online news, online magazines ...

Traditional PR relies primarily on newspapers, television, and radio to disseminate information and targets audiences in the offline world . However, traditional PR can also be effective online. In contrast, digital PR focuses on online platforms , including websites, online news, online magazines ...

In addition to leveraging internal data, the creative analysis of external data sets also offers enormous potential for successful data PR. By skillfully combining and interpreting publicly available data, unique insights can be gained that are equally interesting to media and target audiences.

The ...

If you limit the Facebook algorithm with an imprecise or too small lookalike audience, it can become too limited. These days, you want to give the Facebook algorithm as much freedom as possible, because it generally works better than any specific targeting. In the "modern age" of media buying, the ...