China Data

Amazon continues to make its way into the world of mass consumption . In fact, its latest addition was its own premium gin brand . In this case, it has moved from food products to the cosmetics sector , announcing today the launch of Belei in Spain. It is a line of products designed for skin care ...

The purchasing decision has been brutally affected by the pandemic, harming most sectors of non-essential products and services. In the specific case of the fashion industry, losses have been exorbitant ; although fortunately, the digitalization process and online sales have served as a safeguard ...

The environmental damage caused by e-commerce is well known. And all those who make a point of buying online (and there are more and more of them) are more than aware that, by doing so, they are inevitably committing sins against the planned battered planet Earth. After all, the orders we make on ...

Integration, publishers can directly and natively access Weborama semantic segments in the Smart AdServer interface, without any additional technical integration. They can therefore continue to advertise targetedly and benefit from the monetization of their inventories , even when the user uses a ...

Global media platform Teads has collaborated with dentsu global on the study “The Attention Economy”, which shows that quality publishers generate higher engagement than social networks. The results represent a step forward for advertisers who want to use Attention as a metric to plan, buy and ...

To simplify the topic of identity, it is important to understand the problem and its causes, as well as the available solutions.

The issue is that traditional methods of identification, such as cookies and MAIDs, are being challenged by browsers, operating systems and regulators. If we want to ...

As for the challenges, he points out that there is “volatility,” but insists that “it is accompanied every day by more people excited to develop their visions as entrepreneurs and be part of this social and economic mode.” One of the main reasons why users are betting on this universe is that, by ...

Initially, YouTube videos were watched en masse on computers, which were the Internet access device par excellence when the famous video platform was launched back in 2005. Later, YouTube's eyes (actually its users' eyes) were drawn with unusual force to the ubiquitous smartphones, but now they are ...

Since Roblox announced that it will introduce 3D advertising in its metaverse , more and more brands want to have this online presence. Now, Orange becomes the first company in the Spanish telecommunications market to open a commercial space in this new virtual world.

Its aim is to test the ...

Arce Media and Auditsa have published, as every month , the internet report for July and August 2022. This highlights the brands and sectors with the highest advertising investment.

In the first three positions are CaixaBank (2.67%), followed by O2 (2.03%) and Repsol (1.93%). followed by brands ...